Nadia Farrow
Copywriter, Brand Campaigns and Lifecycle Email
Minneapolis, MNnadia.farrow@example.com(612) 555-0138Summary
Copywriter with six years of experience writing campaigns, product pages and lifecycle email for retail and consumer brands. Wrote the spring launch concept that became the longest-running campaign in the agency's history, and the welcome series that still converts best for my current clients. Works quickly with designers, takes notes without taking offense and tests headlines instead of arguing about them.
Experience
Senior Copywriter, Hartwell & Ives
– Present
Minneapolis, MN
- Wrote the concept and headline system for a regional grocery chain's spring launch, which ran for three seasons across outdoor, radio and paid social.
- Rewrote the onboarding email series for a meal-delivery client; first-order rate from new subscribers rose from 18 to 27 percent over the following quarter.
- Partner with two art directors on eight to ten briefs a month, presenting concepts to clients and owning the copy through final proof.
- Built a shared voice guide for a home-goods client that cut rounds of copy revisions from four to two on most projects.
Copywriter, Brookvale Outdoor Supply
–
St. Paul, MN
- Wrote product descriptions for 1,400 items during a site relaunch, using a template that kept sizing and care details consistent.
- Ran headline tests on weekly promotional emails and raised average click rate from 2.1 to 3.4 percent in a year.
- Wrote in-store signage and catalog copy for four seasonal campaigns, working to print deadlines with the production team.
Education
B.A. in English, minor in Advertising
Lake Pepin State University, Red Wing, MN
Skills
- Concepting
- Headlines and taglines
- Brand voice
- Lifecycle and promotional email
- Product description writing
- A/B testing
- SEO copywriting
- Editing and proofreading
- Presenting to clients
- Figma comments and handoff
- Klaviyo
- Google Docs and Asana