Bradley Kerslake
Store Manager, Large-Format Hardware and Trade, Drive-Through Yard, Team of 46
Kamo, Whangāreibradley.kerslake@example.com022 555 0160Summary
Store Manager with twelve years in New Zealand retail and six running stores, currently a large-format hardware and building supplies store north of Whangārei with a drive-through timber yard, a trade desk serving around 400 account customers and a team of 46 across retail, trade and yard. Grew trade sales ahead of budget two years running by rebuilding the trade desk around the builders' day, cut stock loss at the annual stocktake to the lowest in the region, and ran a yard traffic plan that took near-miss reports to zero over a full year. Two of my department managers have gone on to run stores of their own.
Experience
Store Manager, Hikurangi Road Hardware and Trade
– Present
Whangārei
- Run a large-format hardware and trade store with a drive-through yard, a trade desk and a team of 46, with trade accounts making up a little over half of sales and a seven-day retail floor for the rest.
- Moved the trade desk opening to six-thirty and put a dedicated trade team on the first two hours, winning back fourteen lapsed builder accounts in the first year and growing trade sales ahead of budget in each of the last two.
- Rebuilt the annual stocktake around a rolling count of the yard and the high-loss aisles, taking stock loss to the lowest of the nine stores in the region for two years running.
- Wrote and ran the yard traffic management plan under the Health and Safety at Work Act, separating forklift lanes from customer vehicles; near-miss reports went from a monthly occurrence to none over a full year.
- Hold wage cost against budget through a roster built on trade and retail peaks, with the Holidays Act public holiday and alternative day entitlements applied correctly after an audit of the previous roster.
- Developed five department managers through the group's programme; two were promoted to run stores of their own in Northland and Auckland.
Assistant Store Manager, then Store Manager, Kaipara Flats Building Centre
–
Warkworth
- Appointed Store Manager after two years, running a mid-sized building centre with a yard, a kitchen and bathroom showroom and a team of 22 serving a fast-growing district.
- Took the store through a rebrand and a new point-of-sale system without a lost trading day, retraining the whole team over three weeks of evening sessions.
- Introduced a local builders' breakfast each quarter that became the store's main source of new trade accounts.
- Cut shrink at stocktake by tightening the trade pick-up process so every load leaving the yard matched an invoice.
Department Manager, Sporting Goods and Footwear, Albany Ridge Sports Megastore
–
Albany, Auckland
- Ran the footwear and team sports departments with a team of nine in a large-format store, owning ordering, markdowns, the seasonal range change and the department's sales against budget.
- Acted as duty manager across the store on weekends, including opening, the cash office and incident reporting.
- Reduced footwear returns by introducing a fit service and training the team on it.
Education
New Zealand Diploma in Business, Level 5, Leadership and Management
Northland Trades and Business Institute, Whangārei
Completed part-time over two years while Store Manager at Warkworth; project on wage cost and rostering in a seven-day store.
NCEA Level 3
Kamo Heights High School, Whangārei
Skills
- Store P&L, sales against budget and wage cost
- Trade accounts and credit management
- Yard operations and traffic management
- Stocktakes, shrink and rolling counts
- Health and Safety at Work Act duties
- Holidays Act and rostering
- Recruitment, performance management and development
- Franchise and group audits and standards
- Point-of-sale, ordering and planograms
- Promotional calendar and range changes
- Showroom and project sales
- Local trade relationships
Certifications
- Forklift Operator Certificate and F endorsement, Northland Lift and Load Training,
- Health and Safety Representative training, Stage 1, Bream Bay Safety Training,
- First Aid Certificate, Bream Bay Safety Training,